Newsweek covered our decision to implement a policy where social media influencers requesting free ice cream in exchange for exposure are charged double. We felt that many so-called influencers were seeking freebies without offering genuine value in return. By introducing the “Influencers Pay Double” policy, we aimed to emphasize the worth of our product and the importance of supporting small businesses. This move resonated with many, sparking discussions about the dynamics between businesses and influencers. Read more on Newsweek
Newsweek Features Our Viral ‘Influencers Pay Double’ Policy
